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Both affiliates and subsidiaries are measurements of ownership that a main company holds over other smaller companies. However, the similarities end there. A company that acts as a subsidiary to the main company has a major share of its stocks controlled by the main company. There are even cases when the main company controls all of the stocks of a subsidiary.
On the other hand, an affiliate company only has a minor share of its stocks controlled by the main company. For example, the major company Walt Disney Corporation has an eighty-percent stake on ESPN, forty-percent stake on History Channel, and complete ownership of stocks of the Disney Channel. In this example, Walt Disney has stakes over three smaller companies, thus enabling the categorization of these companies either as subsidiary or affiliate. History channel would be categorized as an affiliate, because Walt Disney Corporation only has a partial, or forty percent control of its stocks. However, ESPN can be said to be a subsidiary of Walt Disney Corporation, since majority of its stocks are controlled by the main company. Lastly, the Disney Channel can be branded as a wholly owned subsidiary, since Walt Disney Corporation owns a hundred percent of its stocks.
There are cases wherein an affiliate company is not directly under the main company, but instead a partner company which simply shares its stocks with the main company. Affiliate companies may also possess subsidiary companies in which they control a majority, or a hundred percent of stocks. Multinational corporations create subsidiaries and affiliates to proliferate host countries without having to stake their name, or in the case of affiliates, a major share of their stocks. There are countries wherein certain multinational corporations do not operate well because they are perceived as purveyors of capitalism and foreign investment. In such scenarios, multinational companies create subsidiaries or affiliates in order to secretly penetrate a target market. Some subsidiary and affiliate companies have been branded as ‘dummy companies’ which are in fact owned by a huge, main company in order to enter a market hostile to their brand name. This strategy is termed as foreign direct investment. Aside from multinational corporations, banks also adopt the foreign direct investment tactic in order to adjust to a target country’s banking regulations, at the same time still allowing them to issue insurance policies.
Summary
- Both subsidiary and affiliate refer to a company which has a portion of its stocks controlled by a main company.
- Subsidiary companies have majority of their stocks controlled by the main company. Wholly owned subsidiary companies have all of their stocks controlled by the main company.
- Affiliate companies have only a minor portion of their stocks controlled by the main company.
- Banks and multinational corporations use a strategy called foreign direct investment, wherein they create affiliates or subsidiaries to penetrate a target market which they have difficulty entering if they use their main name.